For the second consecutive month, Royal Enfield‘s domestic sales have dropped year over year. A total of 58,278 bikes were sold in December (domestic and exported) compared to 66,698 bikes in December 2017. The result, a 13% drop in overall sales for the Indian bike manufacturer.
While total sales fell in December YoY, domestic sales were slightly worse. Royal Enfield posted domestic sales of 56,026 this December measured against 2017’s sale of 65,367. Ultimately, Royal Enfield’s domestic sales dropped 14% YoY.
Filtered further, Royal Enfield’s most popular bike range (350 cc) saw 15% sales drop. This comes on the heels of increased competition from the Czech heritage brand Jawa which now manufactured by Mahindra in India.
Recently resurrected, Jawa motorcycles had opened bookings for two new bikes, the Jawa and the Jawa 42. These bikes have become very popular with Jawa selling out production capability until September 2019. Online bookings have been closed, but bookings can still be made at dealerships for delivery after September 2019.
Nonetheless, there is some good news. International sales of Royal Enfield models over 500 cc posted strong gains year over year (YOY). Royal Enfield did not explain any reason(s) for its 41% increase in international sales. However, the recent launching of the Royal Enfield Interceptor 650 and Continental GT 650 may have played some role in Royal Enfield’s international sales growth.