Suzuki Motorcycle India Private Limited (SIMPL) is making significant inroads in the India motorcycle market. According to a press release, Suzuki concluded 2018 with another month of positive growth.
SIMPL posted a year over year growth of 33.82% by selling 43,874 units in December 2018. This versus 32,786 units sold in December 2017. As 2018 drew to a close, SIMPL had already comfortably surpassed its 2017 – 2018 unit sales. They sold 500,000 units in just the first three quarters of the fiscal year 2018 – 2019.
SIMPL was able to post 545,683 units between April 2018 and December 2018. That performance represents a 30% increase over the same period of the previous year.
SIMPL’s India Managing Director Satoshi Uchida said:
“The year 2018 has been eventful for Suzuki Motorcycle India. We not only had 3 new product launches, but also entered newer territories with a new premium scooter – Burgman Street, the Special One, a versatile adventure tourer – V-Strom 650XT ABS, and the apex-predator – GSX-S750. All the 3 models reflect the versatility of our product capabilities that aims to offer a premium and superior riding experience to every customer. The success of these models, in addition to our existing commercially successful models has allowed us to close this calendar year on a high. As we head into the final quarter of this financial year, not only are we well-poised to meet the 7.5 lac unit sales target; but are also now looking forward to 2019 that promises to be even bigger.”
Part of SIMPL’s 2018 growth could be attributed to its launch of many new products. Introduced in 2018 were the GSX-S750, Burgman Street, RM-Z series and V-Strom 650XT ABS. Suzuki also refreshed its existing portfolio with also the Intruder FI & SP variants, the Hayabusa 2019 edition, Gixxer/SF SP variant, the Gixxer ABS, Access125 CBS and SE Editions.
SIMPL also attempted to increase its presence through a campaign to drive change to two-wheeled riders in Inda. Using its #CaughtWithoutHelmet and #HelmetForLife initiatives, Suzuki attempted to connect with riders using digital platforms.
The company also emphasized the importance of wearing a helmet. Under the 3-month #HelmetForLife campaign, Suzuki distributed 13,000 helmets. SIMPL partnered with 15 local city traffic enforcement teams to distribute the helmets.
According to Saajeev Rajasekharan, Executive Vice President, SMIPL:
“Through #HelmetForLife campaign and with the support of Traffic Police Officials, we have been able to spread the message of safe riding to a maximum number of riders across cities.”
“We understand that complete bahaviour change might take time to take place, however, we hope to see some changes in riders’ attitude towards their own safety.”
It’s nice to see a motorcycle company posting both positive financial and community results for motorcycling in general.