Planning a long motorcycle ride and want to blog about it, but aren’t sure where to begin? Too often, people start travel blogs but then get stuck. What exactly should you write about? How often? What for?

Here’s a quick guide on how to manage traveling and blogging while on the go.

The Why

First off, you need to decide why you’re starting your blog. If it’s just a personal diary, or if you’re blogging to keep your loved ones up to date, there’s no pressure to keep the blog posts frequent and consistent. Just write whenever inspiration strikes, and if it doesn’t, simply post photos with short captions. It’ll be a great little archive to look back on when you return.

If you’re blogging to keep other riders informed and share travel advice, stick to a simple format of “how to”. For example, post up-to-date border crossing information, tips on how to save money while traveling, visa advice, and so on. That way, whenever you’re stuck, you’ll be able to come up with a new topic, even if it’s just about changing a flat tire in the middle of nowhere.

If you hope to attract sponsors or monetize your blog, you’ll need lots of traffic to your website. You’ll need to get very familiar with SEO and be active on social media to drive readers to your site. In addition, you’ll have to produce quality posts frequently and consistently – there’s nothing worse than publishing a few posts, then disappearing for months. Consistency is key when building a successful travel blog.

The How

If you ever feel stuck and don’t know what to write about, keep in mind these simple tricks:

  • You don’t need to write a detailed account of everything that’s happened in a day or a week. Pick out 1-2 important things and write about them instead of penning a 4,000-word post describing your breakfast, a rainy afternoon, your photo stops, and your helmet monologues. Less is more, so get to the point.
  • If writing a simple diary seems too tiring, zoom in. Write about one event, one experience, or one thing that’s left a big impression rather than documenting everything. Sure, you can just go on and on about how you rode from A to B – but you can also just focus on a cool little old lady in an indigenous market who gave you a fresh coconut and a recipe for a local herbal tea.
  • Use photos and videos if you just don’t feel like writing. Do a photo essay instead of a blog post, putting your best photos in order and describing what’s happening in short, informative captions.

Do you have a Ride Report on the forum or a blog? Share it in the comments!

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