Benelli seems keen to increase its market share, with talk of several new bikes coming in the near future, including this new TRK800 adventure machine, scheduled to debut at EICMA next week.

The teaser pretty much sums up all of Benelli’s marketing strategy right now: Design the bikes in Italy, keep the Italian flair and of course, the ancient brand name … but, actually manufacture the machines in China. Indeed, the Benelli TRK800 is basically the same machine as the QJ Motor SRB 750 Adventure.

Still, initial reports indicate this new Benelli is going to be much-improved from the old-school air-cooled Chinese bikes that first came to the US, Canada and Europe about 15 years ago. It’s not a reverse-engineered CG125, it’s a new liquid-cooled parallel twin design, supposedly making about 75 horsepower, and 50 pound-feet of torque.

The rest of the machine comes with the standard accoutrements you’d expect on a modern adventure bike. Reportedly, the TRK800 has a TFT screen, Brembo brakes with Bosch ABS system, and suspension by Kayaba. Some early reports said the bike would come with 17-inch cast wheels front and rear, but it seems likely there will be a spoked 19-17 wheelset available as well.

While Benelli’s machines have never been at the forefront of ADV sales (or any other segment) in North America, it’s doing well over in Europe, where the TRK502 adventure bike sells surprisingly well. For 2022, Benelli is no doubt hoping to convince some of those 502 buyers to biggie-size their bike to the 800. Does that mean we’ll also see the TRK800 in North America? Errrr, maybe—that might be a question of pricing, as Euros seem happy to buy Benelli based on its Italian heritage, and that’s less of a thing for US customers.

As well, there’s also a rumor of a second new Benelli adventure bike in the near future, so maybe we’ll get one machine but not the other? Stay tuned.

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